Another term, another course, another term paper

It is 7:30 PM in chennai (7 Jan 06, Sat), and am in my office trying to work on my term paper for my CBMR paper (Consumer behaviour and market research). Have taken up (comitted to prof. that I would) the case of IA's rebranding attempt.
I guess I need to make a questionnaire, and send out to folks (there is a cool utility called ... well have forgotten the name - twas something I had used for a similar questionnaire based paper for last term - that lets you send out mail merge with attachments). But I gotta get things done .. latest by mid of next week.
Plus I need to pick a good topic for my final term paper.
BTW - am doing certification program in XLRI part time (they bumped me in interview in 1997 ... hate to think abt that now) and all my rantings are abt this stuff I've gotten into.

I don't quite believe IA's rebranding thing would work. Why would someone want to change their choice of airline just because you've changed the name. Especially when the buyer knows its the same old brand? Launching a new brand might be better off idea - but haven't much idea of trade-offs. Hope at the end of my work I'll have some idea about these things.

P.S.: Hope to blog more often. Let's see if I'm able to do that.